Testimonials from Successful Training Sessions
PORTFOLIO
- B2B marketing
- Conference and seminar marketing
- Financial services
- Fundraising and environmental education
- Healthcare
- Information technology
- Toy and children's marketing
TESTIMONIAL
"It has been such a pleasure working with someone of your talent and professionalism. Your copy made all the difference in attracting people to our conference, and we couldn't be more grateful."
Adaptive Business Leaders Organization
"Thank you, Karen, for an excellent seminar. We particularly appreciated your taking the time to personalize many of our "email best practices" specifically for us. I have every confidence that we'll be able to integrate a number of your suggestions to better reach - and register - the biotech, healthcare and technology CEOs who will benefit from our programs."
Lake Forest Graduate School of Management
"Thank you for presenting your terrific e-mail copywriting seminar to our marketing department and ad agency last week. It was an excellent opportunity for us to learn e-mail best practices together as a team, and to discuss important issues pertaining to the specific types of e-mail communications that we send."
"Your proven expertise and effective use of real-life examples throughout the presentation really hit home with us. Even those of us who consider ourselves marketing veterans learned quite a bit that we can put into practice immediately."
"Arming us with your techniques for increasing e-mail response will directly help the growth of our organization. Thanks again for a great learning experience!"
"The e-mail copywriting techniques seminar was outstanding. As a marketing consultant and writer, I was particularly intrigued by the "e-specific" concepts and tactics that Karen presented, including the e-mail specific creative brief, critical importance and impact of the subject line, inclusion of viral marketing copy, and utilization of the Johnson Box."
"As someone who needs to quickly acquire e-expertise, I found this seminar extremely helpful. We are now working together more efficiently, and share both a common language and a common understanding of what constitutes good e-mail writing. Everyone who communicates with clients and constituents via e-mail in our organization should have attended. "
Source Media
Just wanted to thank you for training my marketing managers to create more compelling and professional-quality conference promotions.
As you know, since we have tight budgets and are unable to outsource creative, our marketing managers are charged with actually writing all of our brochures and emails.
Your training transformed them into copywriters!
As a department, we now all share a common base of conference-specific marketing knowledge that has already dramatically improved the brochures and emails we are sending out.
We are looking forward to relying on you as an ongoing resource and our "virtual creative director" as we continue to work on improving our conference communications.