Training
PORTFOLIO
- B2B marketing
- Conference and seminar marketing
- Financial services
- Fundraising and environmental education
- Healthcare
- Information technology
- Toy and children's marketing
TESTIMONIAL
"The e-mail copywriting techniques seminar was outstanding. I was particularly intrigued by the "e-specific" concepts and tactics that Karen presented, including the e-mail specific creative brief, critical importance and impact of the subject line, inclusion of viral marketing copy, and utilization of the Johnson Box."
Karen shares her proven creative strategies and techniques through training sessions and speaking engagements.
Besides the training sessions listed below, Karen can custom-design a program for your organization based on any area of her expertise.
Read glowing testimonials from marketing executives on Karen's outstanding training programs.
Writing Successful Conference Promotions
Originally created at the request of Source Media (formerly Thomson Media), this training program is designed to help marketing managers to position events strategically in the marketplace, create compelling brochures and direct mail, and boost registration rates with email.
Winning Email Marketing Teleseminar
Learn how to harness the immediacy of email to increase your revenue. This 2-hour teleseminar shows both marketing folks and writers how to write impactful subject lines, avoid spam filters, increase response rates, and use email's unique capabilities to engage your prospects.
The Creativity Workout
Designed for advertising agency copywriters and art directors, this fast-paced, interactive session will show you how to transcend the "same old, same old" ideas that automatically come to mind - to arrive at dramatically new concepts. Originally given to Grey Direct, now available to all agencies.
How to Revive Declining Event Attendance
Learn to reinvent your event and reverse declining registration rates. This training program is designed to help marketing managers competitively position events by using simple research to uncover audience "hot buttons" that will propel readers to Register Now! Find out how to use email to dramatically boost attendance ... as well as how to modernize your current print promotions.
How to Get Senior Executives to Your Events
Discover how to reach the elusive CEO. Designed for marketing executives, this seminar offers proven strategies for getting administrative assistants and other gatekeepers on your side - and getting your communications in front of senior executives.