Publications & Speaking Engagements
PORTFOLIO
- B2B marketing
- Conference and seminar marketing
- Financial services
- Fundraising
- Healthcare
- Information technology
- Toy and children's marketing
TESTIMONIAL
"Karen was able to embrace our mission and more importantly, she understood our style of communication almost immediately. She writes quickly, accurately and we almost always accepted her copy with only minimal edits. I'm happy to report excellent response rates to all of her messages and would recommend her without reservation."
Fundraising and Nonprofit Copywriting Articles
- · Karen's weekly "Giving Back" E-tips
- · Fundraising Success: "Upping Your E-Appeal" (PDF)
- · Association Trends: "Good Marketing Starts with Good Copy" (JPEG)
- · Chronicle of Philanthropy: "A New Twist on Seeking Bequests" (PDF). This article features a direct mail package that Karen collaborated on.
Interviews
- Karen recently shared her online prospecting perspective in an interview with Brandweek:
- "Tricks of the Trade: A Direct Marketing Copywriter Tells All: Part I"
- "A Direct Marketing Copywriter Tells All: Part II"
- MarketingSherpa: 12 Email Copywriting Tips to Raise Funds (PDF)
Email Marketing Articles
- Karen has been the resident expert at ClickZ on B2B Email Marketing since 2002. She has a loyal readership and is often quoted in other publications and blogs.
- ClickZ B2B Email Marketing Archive
- Karen's successful techniques were featured in "How to Write Email Subject Lines for Blackberries" by Dianna Huff.
Books
- Co-author of The Complete Guide to Creating Successful Brochures
- Contributor to Barron’s Dictionary of Advertising Terms
- Featured in Business to Business Marketing
- Quoted in How To Say It To Sell It
Presentations
- Karen is a frequent speaker at conferences and industry events.
- 2008: Specialized Information Publishers Association (SIPA), “Best Practices in Email Copywriting”
- 2007: ClickZ Specifics, “B2B Email Copywriting Best Practices”
- 2007: New York University, “Revenue-Boosting Direct Marketing and Email Creative”
- 2007: New England Direct Marketing Association, “B2B Marketing Workshop”
- 2006: Long Island Direct Marketing Association, “Event Marketing as a Revenue Builder” with Mary Long, Principal, Mary Long Marketing
- 2003: ClickZ Email Strategies, “Email that Cuts through the Clutter”