Karen in the News

PORTFOLIO

• B2B marketing
• Conference and seminar marketing
• Financial services
• Fundraising and environmental education
• Healthcare
• Information technology
• Toy and children's marketing

TESTIMONIAL

"Just a quick note to say that I really enjoyed your column. I find your column more useful than any other ClickZ columns. They're always well written, fresh and filled with usable ideas. They also have a vibrancy that is lacking in many other columns."

Mike Consol,
Vice President
bizjournals.com

Karen is a resident expert at ClickZ on B2B Email Marketing. She is constantly expanding her own expertise by interviewing industry authorities, creating case studies, and analyzing successful campaigns.

Her report, "Elevate Yourself to Expert with Email" featured in BusinessWeek SmallBiz is the #4 Most-Read Report on the accompanying website.

Her insights on using email to increase fundraising donations was quoted in Fundraising Success, "Upping Your E-Appeal". (PDF download)

Karen recently shared her event marketing tips in an Association Trends article, "Good marketing starts with good copy." This is subscriber-only content. However, contact Karen to forward her copy to you.

Karen is also:

Co-author of the book The Complete Guide to Creating Successful Brochures.

Contributor to Barron's Dictionary of Advertising Terms.

Featured in Business to Business Marketing.