

"Your 'magic emails' rescued our event. We went from 12 registrants to over 165 in just eight weeks — and it's all due to your powerful emails."
View Karen's most recent ClickZ columns on B2B Email Marketing.
Dear Visitor:
I know I said last time that I was only going to feature one case study per e-newsletter.
But I've been working on a lot of successful projects in the past few months — and I can't resist sharing the secrets of their effectiveness with you.
I think it's important to share the steps that lead to high performance creative — so that others can walk in our paths — and so that we ourselves can retrace our steps when the next challenge comes along.
Cheers...
Karen's ClickZ Columns on B2B Email Marketing