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TESTIMONIAL

"Karen, these emails are terrific. Your emotional framing of the issue is great, as is the 'Send a lifeline' language you've conjured up."

Stephen Mills,
Creative Director,
Natural Resources Defense Council


View Karen's most recent ClickZ columns on B2B Email Marketing.

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Call me at 718-680-1627 or send an email to kg@karengedney.com

Exciting Polar Bear Campaign

Karen GedneyDear Visitor:

I've been falling behind on my publishing schedule for this e-newsletter due to a deluge of new work from great clients.

Clearly, that's a luxury problem. And so, in the spirit of "less is more," I'm going to feature just one case study per e-newsletter - and send them out a little more frequently.

The case study in this issue showcases an extremely successful pair of fundraising emails I recently wrote for the Natural Resources Defense Council (NRDC) on the plight of the polar bear.

Writing for the NRDC is the culmination of a lifelong dream. As many of you who know me probably recall, I'm an ardent environmentalist - and am thrilled that I now have the opportunity to use my email and direct marketing skills in a way that I find deeply meaningful.

After reading the case study, if you feel moved by the polar bear's plight, go to www.polarbearsos.org to:

And stay tuned for upcoming case studies in the financial services, B2B and healthcare fields.

Til next time...

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Karen's ClickZ Columns on B2B Email Marketing


Recent speaking engagements:
New England Direct Marketing Association
"The B2B Marketing Workshop: How to Get More Leads Through Print, Email and the Web"
February 26, 2007
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