Fundraising
PORTFOLIO
- B2B marketing
- Conference and seminar marketing
- Financial services
- Fundraising
- Healthcare
- Information technology
- Toy and children's marketing
TESTIMONIAL
"Karen was able to embrace our mission and more importantly, she understood our style of communication almost immediately. She writes quickly, accurately and we almost always accepted her copy with only minimal edits. I'm happy to report excellent response rates to all of her messages and would recommend her without reservation."
A former "Environmental Hero" for the Sierra Club, Karen combines her passion for environmental causes with her copywriting expertise to create compelling direct mail and email fundraising appeals.
She has written New Member Prospecting direct mail campaigns that now serve as "control packages" — outperforming all other efforts tested against them. And she routinely writes Member Appeals and Email Campaigns that exceed her clients' goals and expectations.
Current & Completed Projects
- Educational & Lobbying Tools
- Email Fundraising Campaigns
- Major Donor Campaigns
- Member Appeal Packages
- Multimedia Projects
- New Member Prospecting "Control" Packages
- Online Advocacy
- Renewal Series
Clients - Past & Present
- EarthForce
- Liberty Science Center
- International Fund for Animal Welfare
- Natural Resources Defense Council (NRDC)
- Nature Conservancy
Fundraising and Nonprofit Copywriting Articles
- Karen's weekly Giving Back E-tips
- Fundraising Success: Upping Your E-Appeal (PDF)
- MarketingSherpa: 12 Email Copywriting Tips to Raise Funds (PDF)
- Association Trends: Good Marketing Starts with Good Copy (JPEG)