Fundraising and Environmental Education

PORTFOLIO

• B2B marketing
• Conference and seminar marketing
• Financial services
• Fundraising and environmental education
• Healthcare
• Information technology
• Toy and children's marketing

TESTIMONIAL

"Just to let you know, the Tiger email went out to our list earlier this week and so far is performing well - raised to date over $10,000, and our average gift is up $10. So thank you for your work with that! The web copy looks great, too."

Cassandra Koenan,
Online Campaigns and Marketing Manager
International Fund for Animal Welfare

A former "Environmental Hero" for the Sierra Club, Karen combines her passion for environmental causes with her copywriting expertise to create compelling direct mail and email fundraising appeals.

An email for the International Fund for Animal Welfare generated more donors - at a higher gift level - than any previous email campaign. She also recently wrote a 16-page report and companion website for IFAW's "Big Cats in the U.S.A." campaign.

See Fundraising Success article, "Upping Your E-Appeal"

Current Clients & Completed Projects

• EarthForce
• Liberty Science Center
• International Fund for Animal Welfare  (1)  (2)  (3)  (4)  (5)
• Scholastic - Teacher Education Guide on School Recycling