Direct Marketing
PORTFOLIO
- B2B marketing
- Conference and seminar marketing
- Financial services
- Fundraising and environmental education
- Healthcare
- Information technology
- Toy and children's marketing
TESTIMONIAL
"Over the nine+ years we worked together, Karen Gedney created some of the most on-target, strategic direct marketing creative for Oxford Health Plans. Karen's ability to hone in on the issues and strip away the extraneous details helped us develop several highly effective dimensional mail pieces that generated above average response. She was always willing to suggest new ways to attack old problems, such as taking dry research facts and transforming them into attention-grabbing sequential mail pieces. Karen's professionalism meant that projects were on time, and on budget"
- Conference and seminar marketing
- Dimensional mailers
- Direct marketing
- Email marketing
- Marketing collateral
- Print advertising
- Websites
As a direct marketer, Karen's first thought is "What can we do to get the reader to respond NOW?" - while the direct mail package is in their hand or the email is in their in-box. She has a ready arsenal of proven direct marketing and email techniques to draw on to help her clients get a high ROI.
Her direct marketing expertise has made her the copywriter of choice for many major direct marketers - and her creative concepts and writing have won most of the top awards.
Current Clients & Completed Projects
- Advanstar
- Adventis - Produced l/3 registration first day of an email broadcast
- America Online - Created a long-time control package
- American Stock Exchange - Direct mail efforts produced sold-out conference
- BusinessWeek - Several conference promotions exceeded registration goals.
- Citibank - Wrote over 25 high-response direct mail packages
- Chase - Created credit line direct mail package that outperformed the control 3 to 1
- FORTUNE Conference Division (1) (2) - Direct mail conference promotions exceeded conference goals
- Gartner (1) (2) (3) (4) (5) (6) (7) - Direct mail and email campaigns achieved 100% to 200% of conference goals
- International Fund for Animal Welfare (1) (2) (3) - E-appeal brought in more donations than any previous
- MasterCard International - Produced 8% response rate to bank CEOs
- National Association of College and University Business Officers - Doubled registration goals for a conference
- New York Institute of Finance - Created long-time control package
- Oxford Health Plans (1) (2) - Many high-response direct mail campaigns and award-winners
- Ziff-Davis - Direct mail packages consistently beat the control