B2B Marketing
PORTFOLIO
- B2B marketing
- Conference and seminar marketing
- Financial services
- Fundraising
- Healthcare
- Information technology
- Toy and children's marketing
TESTIMONIAL
"Thanks so much for the quick turn-around. No need for another draft! You caught the essence and turned it into great copy."
To create an integrated business-to-business marketing campaign, you need a copywriter who has the expertise to write for your brand across all B2B media. Karen's copy has produced remarkably high ROI in:
- Conference and seminar marketing
- Dimensional mailers
- Direct marketing
- Email marketing
- Marketing collateral
- Print advertising
- Websites
Expect outstanding results such as ...
- A direct mail program for MasterCard International that generated an 8% response from bank CEOs
- A highly memorable "laptop" self-mailer for Oxford Health Plans that pulled a 7% response from insurance brokers
- Registration-rocketing conference marketing promotions that produced double the number of projected attendees
Learn the latest B2B Email Marketing Techniques.
Current Clients & Completed Projects
- Advanstar
- American Stock Exchange
- The Bond Market Association
- BusinessWeek
- Direct Marketing Association
- Dun & Bradstreet
- The Economist
- FORTUNE Conference Division (1) (2)
- Gartner (1) (2) (3) (4) (5) (6) (7)
- Jupiter Media
- MasterCard International
- National Association of College and University Business Officers
- New York Institute of Finance
- Oxford Health Plans (1) (2) (3)
- Source Media (formerly Thomson Media)
- Trilogy Software